Design

Custom Web E -Commerce & Blog Design

Be memorable…
for all the right reasons

But good enough isn’t good enough over here. No way. Boutique means CUSTOM design. That’s why a Now & Zen website is custom built from scratch, to suit you and your business down to ground. Every page is built with a particular conversion point in mind, and always, always to connect with that dream client.
I don’t use templates or pre designed themes, EVER.
Your website is designed for you – and with your motivations at its core. Sit back and see your leads multiply with your new online presence working overtime for you.
Now & Zen design

Stand out from the crowd…

So truth bomb time – It’s 2023 – if you have a business –  you need a website. This is a simple unavoidable fact.
Websites – in their most basic of forms give you an online presence, make you accessible, add credibility and reassure potential clients or customers that you are the real deal.
But to move your brand to where it deserves to be – you don’t just want any old website – you want a website that works overtime for you. That attracts leads and drives sales.
Websites have the power to become a vital marketing tool, an attractive shopfront, and a wonderful advertisement for your brand’s values and offerings.
Now and zen design pic

How I work

Discovery

If we’re also working on your brand together this will form part of this process. We will have a full design consultation including a branding and design questionnaire to get a through grasp on your hopes and visions for your company.  We’ll make Pinterest boards together and talk through your competitors choices and discuss colors fonts and image choice. You will also be hard at work putting together the content that you want included in the site.

Design

First off – I’ll put together a design for your home page – and we’ll discuss how it works for you and the brand (and check in that it has the right tone and feel for your business) Then I’ll disappear into a happy fog of coding and design and get to work completing that all-important first draft.  Once the first draft has landed you have a few days to play with it – and collate any feedback as to what changes you’d like applied.

Deliver

After delivery of the first draft we have a further three revision drafts to make sure the site feels perfect before launch. In the final stages we ensure the site is fully responsive on all devices and works well on all browsers. Then… the REALLY exciting part … we launch and you see your business leap into the stratosphere!

But who needs good when you can have great

I design and build user friendly, engaging and high-performance websites that are beautiful inside and out. From the back-end management of content, to the front-end aesthetic – I deliver a sophisticated and innovative user experience that is bold, fun engaging, and effortlessly represents your brand.

Get ready to constantly hear ‘your website is so you‘… because it will be!

yay – let’s do this – set up a chat!
EVERY CLIENT I WORK WITH IS UNIQUE, EACH AND EVERY PROJECT WE DIFFERENT. THAT’S WHY THE FIRST STEP WILL BE TO HAVE A CHAT ABOUT HOW I CAN HELP YOUR BUSINESS AND PUT TOGETHER A CUSTOM PROPOSAL THAT’S TAILORED TO YOUR INDIVIDUAL NEEDS. ALTHOUGH INVESTMENT VARIES DEPENDING ON COMPLEXITY AND DELIVERED VALUE, MOST OF MY BRANDING PROJECTS START AT THE $1000. IF YOU’RE INTERESTED IN MY WEB DESIGN SERVICES  – THEY START AT $1500. 
I WANT TO WORK WITH BRILLIANT BRANDS WHO UNDERSTAND THAT GOOD DESIGN IS AN INVESTMENT. INTENTIONAL, SPECIFIC DESIGN IS BASED ON RESEARCH AND STRATEGY, AND DEVELOPED TO SPECIFICALLY HELP GROW YOUR BUSINESS IN A WAY THAT REFLECTS YOUR OWN UNIQUE VISION. YOUR INVESTMENT WILL BE RETURNED IN A CONSISTENT, CONFIDENT BRAND IDENTITY THAT WILL EARN TRUST AND RESPECT AND BRING YOU MORE LEADS AND SALES. 
 I absolutely understand that some businesses feel they just need a logo to get started… Budgeting for a full brand feels like a big investment – and perhaps it doesn’t feel like the right move fo you right now.
That said, I passionately believe in the power of having a fully cohesive, adaptable brand – with multiple marks, an exclusive colour scheme and a proper font hierarchy. It elevates businesses into a different stratosphere and give you so much more confidence as a business owner! Having ‘just a logo’ just doesn’t have the same effect so – as someone who wants to make the biggest  impact I can on the businesses I work with – I only take on full branding projects!
Nope! If I did that I wouldn’t be designing you your very own stand out brand… and I’d be failing you as a designer!
I totally get that you see and admire and aspire to existing brands out there – and that’s a good thing. During the design consultations I’ll want to find out all your likes and dislikes – and all the brands that chime in with your vision and vibe. BUT then I’ll take all that juicy information and transform it into something wholly identifiable as YOURS.
No – I create the designs but I don’t do that printing! I can however put you in touch with my favorite printer that will offer a discount for your first order.
My branding packages include:
  • A deep research dive into your clients and competitors to make sure the brand is a perfect fit to help you stand out.
  • A minimum of three brand marks (logo lockups).
  • Brand Positioning Statement and brand concept story.
  • A selection of brand image style and tone to bring your brand to life online and in future print assets.
  • Some gorgeous brand mockups to help you launch your brand with a BANG!
  • A custom color palette to sinc your visual positioning across your digital and print presences.
  • A full set of file types to meet your needs across all digital and print requirements including; jpg, png, svg, and eps vector files ensuring your designs can be scaled to any size.
  • Typography choices including downloads for your new brand fonts.
  • Brand guidelines so you know how to use your gorgeous new branding, where to use what mark, what colors to use where, and how to use your new fonts.
You know your brand better than anyone – therefore I’ll need certain things from you before I’m able to start designing. After contracts have been signed and deposits paid we will set up a brand discovery call to begin the process. I may well give you a few things to think about before the call, and ask you to create a Pinterest board to get a bit of insight into the style of branding you like, and the types of colors and visuals that feel right.
Projects always vary in length depending on your availability to properly consider all options  – but normally a branding process will take between three and six weeks.
I take a 50% deposit to book your project into my diary, a further 25% after the inital designs have landed and the balance when we complete!
I LOVE my job – I get to turn people’s hopes and dreams about their business into a visual reality – it’s exciting and fun –  and  I like to work in a way that feels fun and exciting for you too! By the end of the process so much of what you want to achieve with your brand will be distilled and clarified. Everyone I work with comments on what a invigorating process it is!
I pride myself on ensuring that delivering your new branding is as seamless and stress free as possible – for both of us!
Once we’ve decided on the package that is right for you I’ll send over a timeline which outlines the steps we both need to take to get to the finish line – together with deadlines to keep us both on track.
I’ll always keep in touch with how the project is going and clearly communicate if I need something else from you. Likewise I ask you to keep in touch with me about any delays on your end so we can both respect each others time and commitments.